Bruce Grey Simcoe

Summary

Seventyeight Digital was engaged to develop this consumer focused tourism website designed to promote the region overall, its activity clusters, destinations, attractions and events.

The hub serves as a jumping off platform where consumers can be directed to operators and organizations within the region based on their particular needs and interests. It augments marketing efforts of the individual tourism operator and creates new channels for these organizations to market through. The website is designed around a social platform that encourages user generated content - adding a level of "authenticity" to the information provided.

A custom component integrated into the central Kentico CMS platform provides the ability to create on-demand microsites designed to support targeted marketing initiatives, specialty events and seasonal campaigns.

Key elements of the solution include:

Visually Stunning Creative - A premium was placed on experiential imagery and the thoughtful combination of visual elements used to introduce the consumer to the region from a visual perspective.

Business Operator Engagement - Businesses are given the ability to self-manage their profile and marketing information, and post special offers to the site.

Consumer Engagement - Consumers have the ability to easily gather information as they browse the site - adding items of interest to their "Inspiration Book" for future reference and sharing with their friends. A registration opt-in allows comsumers to receive ongoing, targeted communications.

Interactive Mapping Functionality - An interactive mapping interface serves as a vehicle for consumers to explore and consume information on the site through a variety of methods including panning, zooming, filtering, rollovers, searching and iconography.

Find out how we implemented Kentico CMS for Bruce Grey Simcoe

We constructed the primary site and mobile specific version on a Kentico CMS foundation. You can learn more about our extensive development capabilities with Kentico CMS by accessing the case study available at the following link:

Bruce Grey Simcoe Kentico CMS implementation