Medpanel
www.medpanel.com
Summary
Medpanel is a healthcare research consulting firm specializing in providing medical market insights to issues related to the development and commercialization of medical products. Offering its clients both online and offline access to its global community of medical professionals, MedPanel provides primary research based market insights to corporate and financial clients in the Healthcare industry.
Medpanel retained Seventyeight Digital to develop and implement a custom proprietary
Medical Experts Data System (MEDS) designed to provide MedPanel with the ability to
acquire, manage, track and communicate with medical experts based on their field of
specialty.
- Increase the intelligence value of the data through integration of communications feedback, survey participation and response data.
- Increase the “usefulness” of the data through the use of powerful search tools, data segmenting, multi-criteria filtering, communications and export utilities.
- Provide for management of client engagements through project and campaign creation, tracking and management.
- Facilitate honorarium and participation fee payments and tracking.
- Reduce Medpanel staff overhead required to manage the data records, assemble and send communications, track and report on individual and collective campaign results.
- Provide a technical foundation that is both extensible and sustainable for years to come.