Toronto Global - Kentico CMS
torontoglobal.ca
Summary
Toronto Global, the City’s official international investment agency engaged Seventyeight to develop a multi-phased online strategic plan as well as to design & construct their primary and mobile web properties.
Seventyeight conducted of a series of research, data collection and analysis activities designed to inform strategic decision making in the areas of technical build-out, increasing global visibility, facilitating the investment process through interactive client engagement, and providing for the evolution and augmentation of information services. Seventyeight then developed Toronto Global’s primary website and mobile applications based on the strategic outcomes from the analysis phase. Key outcomes include:
- Development of innovative user functionality to access, view, capture, manipulate and personalize data.
- Integration with enterprise Kentico CMS for content acquisition.
- Enterprise CRM integration for consolidated tracking of user data, online/offline activities and lead management.
- Development of advanced collaboration and productivity toolsets in support of business services execution.
- Implementation of a technical framework that will accommodate future growth, scalability and multi-device compatibility.
- Development of optimized mobile web app version of the primary website.
