CUTERA is a global provider of Face + Body laser, light, and energy-based
aesthetic systems. Headquartered in California, Cutera has international
offices in Australia, Belgium, Canada, France, Hong Kong, Japan, and
Over the past several years Seventyeight has been engaged to consult on,
design and develop a series of major strategic online properties and
applications beginning with their multi-lingual (English, Spanish, French,
Dutch) consumer website optimized for desktop, tablet and mobile devices.
The site serves as a marketing platform to educate consumers and healthcare
providers about the capabilities and benefits of Cutera's diverse product
line and related treatments. Integrated into the solution is an interactive
location based treatment locator which allows users to quickly find service
providers by product or treatment based on their location with results
displayed via a mapping interface or alternatively in a listing format.
This multi-phased engagement includes the build out of an online ecommerce storefront; development of a foundational technical framework to facilitate data synchronization with customer devices to enable online payment transactions and device usage analytics tracking and analysis; and development of a customer loyalty rewards program platform.
All the solutions noted above are tightly integrated with Cutera's
Salesforce CRM for data transfer and synchronization across platforms to
support web-based display and transactional functionality, to authenticate
customers and to retrieve customer and physician profile data and sales
The website was built utilizing Kentico CMS.